The Basics of Website Content Promotion
Website content promotion is one of the basic concepts of internet marketing. A website filled with content will make a difference in the search engines and will improve your conversion rate by establishing you as a professional in your field as well as making it possible for you to develop relationships with your visitors.
Here are some useful tips to develop and market your website:
- Start Out With Keyword Research Identify keywords that are high in demand and relatively low in supply.
- Create a Three-Tier Content Plan for Your Website Effective website content promotion starts with a good plan. Organize your most profitable and desirable keywords into a three-tier plan to make up about 50 web pages. The first tier will be your homepage, the second tier will be your navigation buttons and intro pages, and the third tier will be pure content.
- Develop Titles, Descriptions, Headlines, and Secondary Keywords for Each Page If you plan to use SEO copywriting services , this is a good time to get your writer involved. Based on the primary keyword, they can brainstorm to develop ideas for the articles that they will be writing. You will send them the basic plan and your keyword list.
- Start Developing Content and Uploading It to Your Website This will take some time because you will be writing content for each of the 50 web pages. If you have writer developing your content, you can start on the other aspects of website content promotion including building up incoming links for the purpose of search engine optimization. Be sure to submit your web pages to the major search engines while you are uploading them. Have your writer provide the pages in batches so that uploading them doesn't become a major task for you.
- Setup an Opt-In List and Contact Form After the homepage and second tier is developed, it is a good time to develop a content form and an option to start building your opt-in list.
- Start Identifying Sources for Incoming Links This may include related forums and blogs in which you will participate in, allowing you to place your link there. Article marketing sources like EzineArticles.com, GoArticles.com and Google Knols are also options. The sooner you start to participate, the better, just make sure that your homepage and second tier is uploaded and your contact form is useable before you start. You can work on this while your content is being developed by SEO copywriting services.
- Get Your Website Listed in Directories Directory listings are incoming links that will help with your search engine optimization. It is best to request listings after you have about 30 pages developed and uploaded and before you commercialize your site.
- Open a Blog and a RSS Feed Your blog will serve as fresh content over the long-term in addition to new pages that you will add from time to time. The search engines are impressed by a website that grows overtime and offers new, fresh information. The RSS feed will allow people who are interested in your blog to stay in contact with you.
- Commercialize Your Website You should not commercialize your website until you have some directory listings and several incoming links or referrers and at least 30 pages of content. It won't do any good to commercialize until you have traffic anyway, so don't worry about it for a while. Focus on developing content and incoming links. Overtime, you will develop an opt-in list from visitors which will give you a start on email marketing.
- Advertise in a Pay-Per-Click Service (maybe!) If your traffic isn't up to par, you may have to advertise in pay-per-click services until the content boosts your search engine ranking. Really, it makes no sense to pay for traffic until you commercialize your website. So, save this as the last option.
- Monitor Your Traffic and Referrals In your control panel for your website, you should have traffic stats and other information that will help you determine which of promotion techniques are working for you. Adapt your promotion techniques accordingly.
- Continue Website Content Promotion Once your website is built, your job is not over. You should continually add content and market your website through participation in forums and blogs, article marketing, and email marketing. Pay-per-click participation is dependent on the traffic that you get from your other efforts. If your search engine optimization does well in your market, you won't have to pay for clicks.
Don't worry about monetizing at this point. The objective is to develop content that will aid in getting traffic and building relationships with your visitors. This is the primary objective in website content promotion. If you have monetized your site, it may be denied for listing in some directories because it is a commercial site.
If your SEO writer is developing articles for article marketing as well, it is a good idea to have them develop five web pages, one article, five web pages, one article, and so on.
Overwhelmed???
If all of this seems confusing to you, you might require some training. The best training that I have ever got came from SiteSell. Their services include not only training and resources for all of these website content promotion tactics, but also domain registration, a year of hosting and special tools for keyword research and site building.For less than a dollar a day, you have all that you need for a year to build your website and market it. On top of that, they have a money-back guaranty, so trying it is risk free. It is a really a great deal on a phenomenal resource for internet marketing. Try it out!
