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Small Business Marketing Ideas

for Email Marketing

Email marketing is a relatively inexpensive small business marketing method that many small businesses use. In order for email to be effective, an opt-in email list is necessary. Unsolicited commercial email is considered SPAM, and it is irritating to the receivers.

The CAN-SPAM Act of 2003 sets forth requirements for businesses that send commercial email and penalties for violators. Before sending commercial email, make sure that your email correspondence complies with the law.

Stay out of the junk mail file by building an opt-in list…

Junk mail graphic To get website visitors to sign-up to receive email from you, it is best to offer an ezine (which is a newsletter), or an online course. You can do your email marketing through the ezine content or through the course. Offering an incentive, like a free report or a free eBook, is a valid and effective way to encourage visitors to sign-up or “opt-in” to receive commercial email from your company which will improve your small business marketing efforts.

In your thank you page, be sure to ask the subscriber to add your email address to their white list so that they can receive email from you and to prevent it from being directed into their junk mail file.

Need help developing your free report or eBook, ezine content or online course?

Here are our most requested services...


Newsletter writing – (up to 1,000 words) - $40



10-part series of autoresponders – (includes 10 emails of 300-500 words each – perfect for an online course) - $200



Report writing – (single spaced, 1.5" margins, 12 point font) - $15 per page



Report writing – (1.5 spacing, 1.5" margins, 12 point font) - $12 per page



Report writing – (double spaced, 1.5" margins, 12 point font) - $10 per page



Ghostwritten eBook - (single spaced, 1.5" margins, 12 point font) - $15 per page



Ghostwritten eBook - (1.5 spacing, 1.5" margins, 12 point font) - $12 per page



Ghostwritten eBook - (double spaced, 1.5" margins, 12 point font) - $10 per page


*Special requests, like conducting interviews to be featured in the eBook, will involve additional costs.

If the services that you need are not listed here, feel free to contact us for a custom quote. We will be happy to help you in any way that we can.

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