In order to get website traffic and convert that traffic to sales you really need original website content. If you are building your website content or looking for content for your website, keep these things in mind.
Free content is far from original. First of all, it is found on internet, which means it has been published before. Second, a lot of people use free content simply because it is free. If you are duplicating content, you stand the chance of lowering your search engine ranking.
If you depend on feeds for content for your website, you don't have any control over what is posted on your website. Content can make a good impression or a bad one. Don't leave your reputation in someone else's hands.
Custom developed website content can be prepared using keywords that are high in demand, low-to-average in supply and target a niche in your market. It will be written to your particular target market instead of being generic in nature.
When building your website content, don't just fill a page with keywords. The content needs to include enough keywords to let the search engines know what the page is about, but overusing keywords will be considered keyword spamming. Writing with keywords in an effort to optimize the webpage requires a certain technique.
Rumor has it that fresh content can improve your search engine ranking. Search engines actually love websites that grow steadily and offer valuable information. By constantly updating your website with new information, your SEO efforts will be boosted.
If you have plenty of traffic but you are not making sales, chances are that your content is not doing its job from the customers' standpoint. An SEO copywriter can probably improve your content so that it will make both the search engines and the visitors happy.