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11 Methods to Improve Conversion Rates

A lot of people say that they want improve conversion rates when they actually mean that they want to improve web traffic. Sometimes, they just say that they want to improve sales. At any rate, it is good to know the difference in these terms before getting into methods to improve them.

What is a Conversion Rate?

Your conversion rate is actually your report card for internet marketing. It is a percentage that comes from dividing the number of visitors by the number of desired outcomes. The most desired outcome is usually sales, but it may be sign-ups as well.

If you have loads of people visiting your site, but you are not making an adequate amount of sales, you have a problem. You need to improve conversion rates.

What is Web Traffic?

Web traffic is the number of visitors that come to your site. If you don't how to find out the number of visits or visitors, check with your web host. They will be able to tell you where to look in your control panel for traffic stats. The traffic stats should tell you how many visits you have over a certain period of time, the unique visitors, and the pages that were accessed. Most hosts also provide averages of daily visitors.

This information is very important to you. It can help you to identify problems. If you have a page that is not performing at all, it might need to be revised or linked to other pages where it will attract more attention. If your web traffic stats show that you don't have sufficient traffic, you need to strive to increase your traffic.

Good Traffic + Good Conversion Rates = $uccess

How to Improve Conversion Rates

If you have plenty of traffic but are not making the expected amount of sales, you need to focus on your content. Obviously, you did a good job for the search engines, but your sales presentation doesn't meet your visitors' expectations.

There are a few reasons that could apply to the situation. Don't be discouraged, the methods follow the list:

You targeted the wrong segment of the market (it happens).

Your website doesn't load fast enough.

Your website is hard to navigate.

Your website has broken links that annoy the visitors.

Your price is too high.

Your payment terms are not acceptable.

You have not developed credibility through your content.

Your text is flat boring.

Your content doesn't conquer objections.
Your content doesn't ask for the sale.
Your content doesn't convey value.

Quite a list, isn't it? Don't be imitated, just consider all of these things when trying to figure out what you can do to improve conversion rates.

Take the Initiative to Make It Happen...

#1 requires a start-over project, your keywords may be all wrong. Click here to view an awesome tool for building a website with loads of traffic.

#2-4 can probably be fixed by a web developer. If you are capable of altering your website, you may be able to correct this yourself.

#5 requires some consideration on your part. Look at competitors' pricing. If your price is in line, this probably is not your problem.

#6-11 applies to content. Internet copywriting can be very difficult and many website owners just can't seem to get it right, regardless of their efforts. If you choose to write your content yourself, you may need to take a course on writing web copy that sells. It may be more cost-effective to hire a web writer that has the experience and qualifications to write effective sales content for the internet. Click here to consult with a content advisor.

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