Free web content sounds good to everyone, but do you really want to publish things that are not yours and may not have any validity?
When you browse to a site that is filled with free news feeds, articles from an article directory or public domain content, doesnt it make you lose creditability for the website publisher?
I have to tell you, for me it does. I respect a website owner and find their information much more credible if their content is original and reflects their knowledge.
#1: Original content improves your credibility
#2: You wont face any penalties for duplicate content
#3: Your content reflects your personality
#4: It gives you the opportunity to share your knowledge
#5: You can choose your own keywords
#6: Your content will say what you really want to say
#7: It will pre-sell your products and/or services
#8: The readers will develop a sense of who you are and what you have to offer
#9: Visitors will have more confidence in you and your business
#10: Your offers wont seem to be a scam
It is easy to determine whether free web content was copied or if the website content is original. Your content should reflect what your business is really about. Dont blow your credibility by publishing free content.
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It will ensure that the rates that you are providing to your readers are correct. It would be an enormous task to provide such information by reading the Wall Street Journal and updating indexes and such.