A content driven website really is important to any type of online business. You have probably heard the phrase "Content is King" and you may wonder why that phrase is so popular on the internet. It is used by website content providers and online copywriters, which may be construed as a way of promoting their services. However, it is also used by web developers, internet marketing agents, internet business consultants, search engine optimizers, and webmasters. It is very popular because content is vital component of a website that actually does its job in internet marketing.
It seems that now, the search engines are more impressed by websites that are full of content that uses keyword tags appropriately (not excessively), and is popular as determined by incoming links from related sites. They are also interested in the browser behavior such as how long they stay on your website before exiting or returning to the search engine. Fresh website content is also important. Basically, a website that grows over time usually does well.
Most internet browsers are looking for information or comparing prices. By offering information on your website, you are meeting their needs as well as pre-selling them. Your content can actually establish you as an expert by the reader's perspective. Your credibility is improved greatly which can result in more conversions from visitors to customers.